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BILL HEINRICH
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EXPERTISE

Creative Direction & Design
Art direction, visual identity and logo design, branding systems, print collateral, responsive web and email design, social media content, signage and environmental graphics, illustration, motion graphics, video storyboarding

Digital & Interactive
Information architecture, wireframing, UX/UI design, front-end HTML/CSS, email marketing, social media strategy, digital campaign development

Leadership & Strategy
Brand strategy, cross-functional collaboration, creative team leadership, vendor and project management, client presentations, brand governance, content planning, art direction for photo and video shoots

TOOLS & TECHNOLOGY

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects, Firefly, Premiere Pro), Figma, Adobe XD, Keynote, PowerPoint, Marketo, HTML/CSS, motion/video editing and prototyping tools

CLIENTS & BRANDS

Finance & Fintech
Bank of America, American Express, Capital One, Morgan Stanley, Cadre, SECU, Heritage Federal Credit Union

Consumer, B2B & Technology
KitchenAid, Maytag, Hyatt Hotels, CeraVe, Cognizant, Arconic, DuPont, Chemours, Kraton, Appgate, Deloitte

Agencies & Creative Partners
DiD Agency, FCB Health, Mighty & True, Carbone Smolan, Pacific Communications, Propr

Healthcare & Pharma
AbbVie, Galderma, Incyte, Yale New Haven Health, NYU Medical Center, GWU Health

Civic & Nonprofit
UNICEF, Brooklyn Historical Society, Florida Keys Action Network, Rodney Square Conservancy, NYC Mayor’s Office of Public Engagement, NYC Housing Authority