Projects: I worked with Whirlpool’s internal teams responsible for branding and email development to design the Email Style Guide and several emails for KitchenAid. I ensured my designs stayed within KitchenAid’s existing visual identity while ensuring that the emails looked great in all deployment formats. Once type sizes and weights, pixel padding, and information hierarchy where determined, those elements were “codified” in the Style Guide to help ensure consistency moving forward.
Roles: Design, project management, image selection