I have over 30 years experience working as a designer, art director, and creative lead. I think "great" design means effective design. Effective design accomplishes a client's goals: It makes the ad campaign click; it helps a client stand apart from their competitors; it can turn a website visitor into a website customer.

Where do I fit in? I design websites and emails that deliver focused and satisfying user experiences. I create multichannel campaigns that help my clients communicate with clarity, purpose, and impact. I design logos and visual identities that help build brands and send the right message.

I have the leadership skills and project management experience it takes to lead a design team, and I enjoy collaboration. That said, I’m also comfortable tackling a project myself, working independently, and taking something from initial concept right through to completion. Either way, going from a blank piece of paper to the finished product—something a client can use to achieve their goals—is extremely rewarding.

EXPERTISE

Creative: Art direction, visual identity and logo design, print design, responsive web and email design, facility and signage design, illustration, video and animation storyboarding

Digital/Social Media: Information architecture, wireframing, front-end coding, social media marketing, email marketing

Management: Brand strategy, proposals and presentations, project management, managing staff and vendors, brand compliance, social media strategy, photo shoots, video shoots

TOOLS

Photoshop, Illustrator, InDesign, XD, Figma, Marketo, HTML/CSS, After Effects, Premier Pro, Acrobat, PowerPoint

EXPERIENCE

Financial: Bank of America, American Express, Capital One, Morgan Stanley, Cadre, Heritage Federal Credit Union, SECU

B2C/B2B: KitchenAid, Maytag, Hyatt Hotels, CeraVe, Cognizant, Northeast Utilities, DuPont, Chemours, Kraton Corporation, Arconic, Appgate, Deloitte

Agency: DiD Agency, Carbone Smolan, FCB Health, Propr, Pacific Communication, Mighty & True

Healthcare/Pharma: Yale New Haven Health, NYU Medical Center, GWU Health, Incyte, Galderma, AbbVie

Gov’t/Nonprofit: Brooklyn Historical Society, Florida Keys Action Network, UNICEF, Rodney Square Conservancy, New York City Mayor’s Office of Public Engagement, New York City Housing Authority