BACKGROUND

I’m currently the Senior Brand Designer at the State Employees’ Credit Union in Raleigh, North Carolina, where I design across all platforms—digital, print, social media, and a wide range of branch signage and ATM and digital displays. I also collaborate with SECU leadership to refine and evolve the visual identity and brand guidelines.

Before joining SECU in 2024, I spent seven years working independently as an art director, designer, and creative lead. After relocating from New York to Delaware in 2017, I built a diverse freelance practice, partnering with clients including Bank of America, Capital One, AbbVie, KitchenAid, George Washington University, and the City of New York. My work spanned multichannel campaigns, brand development, packaging, websites, email marketing, social media, and more. Highlights include designing a citywide affordable housing awareness campaign for the Mayor’s Office of the City of New York, developing brand guidelines for KitchenAid Digital and Ellamera, and creating a co-branded campaign for Capital One and Spotify that ran across digital, print, and direct channels. During this time, I also held an in-house contract role as Associate Creative Director at Deloitte, working with their Green Dot Agency in Philadelphia before relocating to Raleigh in 2023.

Earlier in my career, I held senior in-house roles at both American Express and Morgan Stanley. At American Express, I served as Design Director within the Global Advertising and Brand Management Group, where I led a team of creatives, oversaw major cross-channel campaigns, and produced and maintained comprehensive brand guidelines. I also developed new processes that improved the delivery and performance of Amex’s marketing and servicing emails. At Morgan Stanley, I worked as a Senior Art Director, supporting both print and digital initiatives while mentoring junior team members and ensuring alignment with evolving brand standards. These roles deepened my understanding of how to lead creative teams, scale brand systems, and deliver design solutions that align with business objectives.

My design career began in New York City after earning a BFA in Graphic Design from Bowling Green State University. I got my start at agencies like Y&R, C&W Creative, and DraftWorldwide, and later worked in publishing at Macmillan and St. Martin’s Press—roles that sharpened my skills in storytelling, branding, and integrated campaign development. Throughout my career, whether in-house, agency, or freelance, I’ve brought a hands-on, strategic approach to creative leadership. I believe great design goes beyond aesthetics—it’s about clarity, intention, and connection. It should help organizations tell their story, communicate their values, and drive meaningful impact.

EXPERTISE

Creative Direction & Design
Art direction, visual identity and logo design, branding systems, print collateral, responsive web and email design, social media content, signage and environmental graphics, illustration, motion graphics, video storyboarding

Digital & Interactive
Information architecture, wireframing, UX/UI design, front-end HTML/CSS, email marketing, social media strategy, digital campaign development

Leadership & Strategy
Brand strategy, cross-functional collaboration, creative team leadership, vendor and project management, client presentations, brand governance, content planning, art direction for photo and video shoots

TOOLS & TECHNOLOGY

Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects, Firefly, Premiere Pro), Figma, Adobe XD, Keynote, PowerPoint, Marketo, HTML/CSS, motion/video editing and prototyping tools

CLIENTS & BRANDS

Finance & Fintech
Bank of America, American Express, Capital One, Morgan Stanley, Cadre, SECU, Heritage Federal Credit Union

Consumer, B2B & Technology
KitchenAid, Maytag, Hyatt Hotels, CeraVe, Cognizant, Arconic, DuPont, Chemours, Kraton, Appgate, Deloitte

Agencies & Creative Partners
DiD Agency, FCB Health, Mighty & True, Carbone Smolan, Pacific Communications, Propr

Healthcare & Pharma
AbbVie, Galderma, Incyte, Yale New Haven Health, NYU Medical Center, GWU Health

Civic & Nonprofit
UNICEF, Brooklyn Historical Society, Florida Keys Action Network, Rodney Square Conservancy, NYC Mayor’s Office of Public Engagement, NYC Housing Authority