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BILL HEINRICH
  • Work
  • About
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 Experienced, versatile, imaginative, and detail-oriented art director, designer, and creative lead. Extensive digital, branding, print, event, and social media design background. Track record of directing large-scale initiatives and multichannel campaigns. Able to build and mentor creative teams. Expertise developing effective channel strategies. Adept at integrating creativity, strategy, and technology. In-depth understanding of design’s role in achieving business objectives.


EXPERTISE

Creative: Art direction, visual identity and logo design, print design, responsive web and email design, facility and signage design, illustration, video and animation storyboarding

Digital/Social Media: Information architecture, wireframing, front-end coding, social media marketing, email marketing

Management: Brand strategy, proposals and presentations, project management, managing staff and vendors, brand compliance, social media strategy, photo shoots, video shoots

TOOLS

Photoshop, Illustrator, InDesign, XD, Figma, Marketo, HTML/CSS, After Effects, Premier Pro, Keynote, PowerPoint

EXPERIENCE

Financial: Bank of America, American Express, Capital One, Morgan Stanley, Cadre, Heritage Federal Credit Union, SECU

B2C/B2B: KitchenAid, Maytag, Hyatt Hotels, CeraVe, Cognizant, Northeast Utilities, DuPont, Chemours, Kraton Corporation, Arconic, Appgate, Deloitte

Agency: DiD Agency, Carbone Smolan, FCB Health, Propr, Pacific Communication, Mighty & True

Healthcare/Pharma: Yale New Haven Health, NYU Medical Center, GWU Health, Incyte, Galderma, AbbVie

Gov’t/Nonprofit: Brooklyn Historical Society, Florida Keys Action Network, UNICEF, Rodney Square Conservancy, New York City Mayor’s Office of Public Engagement, New York City Housing Authority