I have 20 years of experience working as a design director, art director, and interactive designer. I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling, and original design helps connect people with the information they need.
Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create ad campaigns, brochures, direct mail pieces, and other materials that help my clients communicate with clarity, purpose, and impact. I design logos and corporate visual identities that help build brands, send the right message, and set my clients apart from their competition.
I believe that the ability to create must be accompanied by the ability to manage and implement. I have the mentoring skills, strategic ability, and project management experience it takes to be an effective design leader. That said, I still enjoy tackling projects myself and taking things from concept through to completion. Going from a "blank piece of paper" to the finished product—something a client can use to achieve their goals—is extremely rewarding.
Creative: Graphic design, art direction, creative direction, responsive web and mobile app design, branding and logo design, facilities, signage and installation design, illustration, photography
Expertise: Brand strategy, proposals and presentations, project management, managing staff and vendors, design compliance, information architecture, user experience, wireframing, usability analysis, email marketing and social media strategy
Tools: Photoshop, Illustrator, InDesign, Premiere Pro, Keynote, Excel, PowerPoint, Visio, XMind
American Express, Morgan Stanley, Capital One, Toys ‘R Us, UNICEF, FCB Health, Fashion Over 40, Bottlerocket Wine & Spirit, Brooklyn Historical Society, Northeast Utilities, Yale New Haven Health, Sapient