I have over 15 years of experience working as a design director, art director, and interactive designer. I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling, and original design helps connect people with the information they need.
Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create ad campaigns, brochures, direct mail pieces, and other materials that help my clients communicate with clarity, purpose, and impact. I design logos and corporate visual identities that help build brands, send the right message, and set my clients apart from their competition.
I believe that the ability to create must be accompanied by the ability to manage and implement. I have the mentoring skills, strategic ability, and project management experience it takes to be an effective design leader. That said, I still enjoy tackling projects myself and taking things from concept through to completion. Going from a "blank piece of paper" to the finished product — something a client can use to achieve their goals — is extremely rewarding.