I have 20 years of experience working as a design director, art director, and interactive designer. I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling, and original design helps connect people with the information they need.
Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create ad campaigns, brochures, direct mail pieces, and other materials that help my clients communicate with clarity, purpose, and impact. I design logos and corporate visual identities that help build brands, send the right message, and set my clients apart from their competition.
I believe that the ability to create must be accompanied by the ability to manage and implement. I have the mentoring skills, strategic ability, and project management experience it takes to be an effective design leader. That said, I still enjoy tackling projects myself and taking things from concept through to completion. Going from a "blank piece of paper" to the finished product—something a client can use to achieve their goals—is extremely rewarding.
Expertise: Graphic design, art direction, creative direction, responsive web and mobile app design, branding and logo design, facilities and signage design, illustration, photography, brand strategy, proposals and presentations, project management, managing staff and vendors, design compliance, information architecture, user experience, wireframing, usability analysis, email marketing, social media strategy
Tools: Photoshop, Illustrator, InDesign, Sketch, Xd, Excel, PowerPoint, Agile, Workfront, HTML, CSS, jQuery, WordPress
Clients: American Express, Morgan Stanley, Capital One, Toys "R" Us, UNICEF, Carbone Smolan, FCB Health, Resonate, Brooklyn Historical Society, Northeast Utilities, Yale New Haven Health, NYU Medical Center, George Washington University, Sapient, OneMagnify