I have over 20 years of experience working as a designer, art director and creative director. I think "great" design means effective design. Effective design accomplishes a client's goals. It makes the ad campaign click. It can turn a website visitor into a website customer. Effective, compelling and original design helps connect people with the information they need.
Where do I fit in? I design websites that deliver focused and satisfying user experiences. I create ad campaigns, brochures, direct mail pieces and other materials that help my clients communicate with clarity, purpose and impact. I design logos and visual identities that help build brands, send the right message and set my clients apart from their competition.
I have the leadership skills and project management experience it takes to lead a design team, and I enjoy collaboration. That said, I’m also comfortable tackling a project myself, working independently, and taking something from initial concept right through to completion. Either way, going from a blank piece of paper to the finished product—something a client can use to achieve their goals—is extremely rewarding.
Creative: Art direction, visual identity and logo design, print design, responsive web and email design, facility and signage design, illustration, video and animation storyboarding
Digital/Social Media: Information architecture, wireframing, front-end coding, social media marketing, email marketing
Management: Brand strategy, proposals and presentations, project management, managing staff and vendors, brand compliance, social media strategy, photoshoots
Photoshop, Illustrator, InDesign, Sketch, XD, HTML/CSS, WordPress, After Effects, Premier Pro, PowerPoint
Financial: Bank of America, American Express, Capital One, Morgan Stanley
B2C/B2B: Kitchenaid, Maytag, Toys "R" Us, Northeast Utilities, DuPont
Agency: OneMagnify, Carbone Smolan, Sapient, FCB Health, Big Arrow Group
Healthcare: Yale New Haven Health, NYU Medical Center, Milken School of Public Health
Nonprofit: Brooklyn Historical Society, Florida Keys Action Network, UNICEF, George Washington University, Rodney Square Conservancy